PR Professionals is an agency – which believes in innovation and understands the value of forging relationships – anticipating consumer requirements and publicity. We enable our clients to achieve their business goals, by creating the best communication strategies for them. We have a cumulative PR experience of over 100 years, which ensures a wide reach in all the spheres of media – whether it is print, electronic or the other forms of innovative new media.
Sunday, 15 January 2017
Qualities of a Good PR Professional
If you are looking for a career in Public Relations, then here are few qualities of a successful PR pro.
Always Equipped : A good PR professional should be equipped with all the necessary
tools with them all the time. Smart phones, business cards, notepad even a
camera should always be with them. You never know when you encounter a story or
a visitor, or some unscripted moment happens.
Cultivator: A PR professional should know who is cultivating what and
should not invest their time trying to talk to wrong people. They should be in constant
touch with the journalists and publications that are most likely to report news
within their specific clients’ industry.
Spirit: A PR professional should have an eye for news. They should be
informed enough to know what their consumer want to hear. This will help to
give your client good coverage.
Power: A PR professional not only should have an eye for news but also
should know how to sell that narrative. A good PR professional should know how
to write, define and then sell their narrative so that the news agencies and
other communication agencies should pick them instantly and disseminate to even
Great Storyteller: Amazing stories grab peoples’ eyeballs and remain in their minds even after they have moved on to something else. It’s easy to narrate a good story but it’s fantastic when a good storyteller can narrate almost anything and makes it sound interesting. This is what a good PR professional should have within him or her.
If you are in a PR industry, being late can make you miss a golden opportunity.
The media industry has tight deadlines, and PR professional should always
A good PR professional connects with the client, takes care of their product,
idea, cause and message they seek to send their audience. They should know how
creatively they can use the information and send to the target audience. The author of this opinion article is Ms. Neeti Jha at PR Professionals