Friday, 31 March 2017

PR and Social Media


Over the last few years, the extensive use of social media has drastically changed the way people communicate and share information. Social media has had a huge impact not only on people, but also on brands across industries, as they devise strategies to engage their audiences and win their loyalty.

Social Media helps to reach out to people directly, through Twitter, linkedln and Facebook and an ever-growing array of new platforms. Social Media is all about engaging with individuals, driving conversations, and showcasing your achievements.  The rise of social media had an effect on media organisations that are now in search of unique and engaging content which will drive traffic to their websites and to feed the media’s growing need for engaging content, successful PR campaigns are now increasingly reliant on their ability to create engaging content that people want to share and talk about online. This has, in turn, revolutionalized the role of PR Professionals.

Therefore, it makes sense for PR professionals to use it to their advantage. In fact, they have made it an integral part of their practice.   

Use of Various Social Media Platform in Public Relation:

1. TWITTER: A platform that is widely used by PR professionals in modern times is Twitter. Twitter is particularly useful for making announcements to the public about businesses or clients such as the launch of a new product, introducing a new brand in a new market, an upcoming event or to keeping your audience updated during a crisis or an emergency.

2. FACEBOOK:  Wherever you go, you’re sure to find people using Facebook as it is extremely popular among the masses. Facebook allows PR industry to engage their audience through high-quality content in the form of images, posts, videos, infographics, and links.

3. LINKEDIN: PR professionals use LinkedIn to highlight their client’s experience, disseminate content, finding influencers, connecting with new clients, gaining industry insights, identifying new business opportunities and discovering media opportunities.

Therefore, one can conclude from the above that PR professionals can benefit a great deal by using social media optimally.

                                             

        The author of this opinion article is Ms. Priyanka Tomar at PR Professionals                    

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