Friday, 7 April 2017

Creating PR Strategies

It is important for PR Professionals to plan PR strategies in most efficient and strategic way possible since it will help to organize PR activities and build strategic decisions to execute them. Effective PR strategies are a great way to use business stories to lure in the target audience as well as increase business profile and build brand awareness. A good PR strategy involves the following:-

Determine your Goals and Objectives:- For an effective PR strategies it is vital to mark your goals and objectives that you wish to attain. The goals should be specific, measurable, achievable, realistic and timely (SMART). By setting goals, the purpose of the strategy becomes clear which in return will maximize the success rate of the activities conducted by PR professionals.

Target Audience:- It is essential to identify the target audience, since they are the ones who have the power to influence the products or services of the business. Extensive research about their behaviors must be conducted to understand what kind of publication do they read and how do they consume today’s media.

Tactics:- It refers to the various PR activities that are vital for a good PR strategy like distributing press releases, email newsletters, social media campaigns, bogs etc. These activities are essential to attain the PR goals. It is equally important to complete these activities in a timely manner for a systematic and accountable approach.

Key Messages:- Key messages are the core messages you want your target audience to hear and remember. They are an important part of a PR strategy because they can shape your content and communicate a unified message. Best key messages are believable, easy to understand, distinctive, credible and drive your agenda.


         The author of this opinion article is Ms. Guntass Gujral at PR Professionals 

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