Wednesday, 1 November 2017

6 Social Media Marketing Tactics That Give the Best Results




Are you utilizing your social media handles properly for your business promotion? There is a world of difference (and difficulty) between using social media in Public Relations as a consumer versus harnessing it for your business.

There is no dearth of social media marketing tactics to promote your business online, but not all of them are efficient to do so. As a marketer and public relations professional, you have finite number of hours in the day and a finite budget to work with, not to mention pressure to get the best possible results.

Here we are sharing some useful tips with you to utilize it for the business promotion and building a brand value

1) Connect Together with your Target Audience
As the word Social Media and PR, describe themselves that you need to be socially out there for your targeted audience. Do you create new connections each moment by using your social media handles of the company? Is your brand reaching set people in the manner you would like it. Do people connect with your brand?
We should keep the in mind that people are likely to give you a lot of attention if you begin connecting with them. If you begin connecting with your target audience a lot more often, there is a possibility that it will allow you to understand their reactions, wants and needs. Since audience is constantly changing, it is a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might need to even update your marketing strategy to stay relevant.
2)  Harness the Hashtags-
Invest your time in a sensible analysis for the correct keyword of your topic or brand. This may help you more in understanding your work in a more robust manner. Do you know that business related hashtags can help you to reach out to your target audience and assist you to connect with your business more easily as compared to writing plain content. However watch out, don’t overuse this, otherwise it will kill the seriousness of the content. While using the relevant hashtags, maintain the consistency of your two-three industry related keywords.
3) Target Appropriate Platforms-
You should opt for the simplest appropriate platform based upon your activities and services. The suitability of the platform holds a lot of relevance. Don’t go and knock at every window, choose the simplest suited social media platform for your work. Choose for your social media platforms fastidiously.
By attempting to be omnipresent, several players forget which platform is employed for what purpose. Facebook is totally different from Linkedin, Twitter and Instagram, don’t attempt to post your status or begin liking the profile photos on professional platform like Linkedin and don’t start sharing 7-10 posts every day on Facebook or Linkedin like tweets and retweets on twitter.
4) Keep a Tab on the Analytics-
Review the analytics to let content be the king for your brand. The analytics would be able to guide you which style of content the users are searching for. If you begin noticing the analytics of your social media platforms, you're more likely to feed them with a lot of acceptable content.
5) Pictures are the Correct Key to Induce Attention-
An image speaks thousand words, the old saying should perfectly match together with your branding. Use your words precisely to express about your brand and work. As an organization, you must use appropriate pictures to explain your content. The message should be crisp and clear. Social Media is a dynamic place and people don't stop at every update on their news feed. Our brains respond quickly to the photographs and colours as compared to data. Pictures are irresistible to ignore on social media, therefore it is always advised to use images to grab most of the attention.
6) Ask Engaging Questions-      

Your audience will start loving you when you’ll make them feel important, you need to stay in touch with them. We all understand that in business, it is not always possible to get in touch with the target audience frequently or most of the times. But, Social Media provides the privilege to interact with your target audience or customers. As a brand, we need to make connect with our audience; discussions on social media platforms can help attract people to the brand.

The author of this opinion article is Ms. Sadhna Arya at PR Professionals


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